Pink Juice!

It makes me so happy to see Juice! embracing the Pink October theme by transforming their club for the entire month to be bathed in pink. It's easy for me to get on my soap box and preach about Breast Cancer Awareness but having major clubs like this get onboard makes such a difference because they simply get so much more visibility than my social media posts will.

However, it's important that there is genuine intent behind such actions. It's very easy to just be performative about it. To just do something superficially because it appears to be the right thing to do. But all of that needs to be followed up with genuine change otherwise it all becomes meaningless.

Don't get me wrong. I'm not suggestion for a second that Juice! of that. I feel like they are genuinely supportive of the cause and doing it for the right reasons. But I've seen plenty of clubs over the years who are just jumping on bandwagons in an attempt to get some attention.

So please, if you are a club owner and want to support Breast Cancer Awareness Month, by all means go for it.  But also try to think of what message you are actually trying to send. Think about what you are actually trying to achieve. And think about how the whole movement is more than just a colour.